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Accelerate agrifood digitalization for resilience, inclusivity: report

With the agri-food system under acute pressure from climate change, rising population and other risks, digitalization offers a powerful catalyst for transforming the sector to enhance its productivity, resilience, sustainability, and inclusivity, according to a new report. 

The policy brief from the Economic Research Institute for ASEAN and East Asia (ERIA) underscored the importance of accelerating the digital transformation of the agri-food industry to build resilient, sustainable and equitable agri-food systems capable of meeting food security needs.

The report argues that digitalization in agriculture is not simply about modernizing production techniques but the reshaping of the entire value chain, from on-farm decision-making and climate-smart resource management to market linkages, financial inclusion, and policy formulation. 

Digital technologies are indispensable for achieving food and nutrition security, especially for developing economies, it further said. Digital transformation can enhance productivity and efficiency, improve market access and inclusivity, advance sustainability and climate resilience, strengthen food security and nutrition, and enable data-driven policymaking.

On enhancing productivity and efficiency, “digital tools empower farmers to make informed decisions on planting, fertilizer application, water management, and pest control,” the report said. “Precision agriculture technologies—such as soil sensors, drones, and satellite-based advisory systems—optimize resource use and reduce input costs.” 

Market access is also improved when digital platforms are used to connect farmers with markets. “Mobile applications offering real-time price information, weather forecasts, and agronomic advice improve transparency and bargaining power. 

Women farmers—who often face mobility constraints—benefit from digital tools that provide market access, financial services, and knowledge without requiring physical presence in marketplaces,” the paper said.

Meanwhile, digital capabilities are also linked to advancing environmental sustainability and climate resilience. For instance, satellite monitoring can track land degradation, water stress, and crop health, enabling targeted interventions. Digital supply chains improve traceability and accountability, helping to reduce food loss and waste. Real-time environmental data also supports climate-smart practices such as integrated pest management and conservation agriculture. 

Digitalization is likewise crucial in strengthening food security, said the ERIA report released early this year. From optimizing production to reducing post-harvest losses, digital innovations strengthen food supply stability. Mobile platforms can also disseminate nutritional guidance and promote healthier consumption patterns. For the Philippines which faces recurrent climate shocks, digital tools provide early warning systems for food shortages and support more effective emergency responses.

Further, data is becoming a strategic resource for agriculture. High-quality, interoperable datasets allow policymakers to design better-targeted subsidies, insurance schemes, and climate adaptation strategies. They also improve forecasting and risk management.

And on how to achieve this digital transformation of the agri-food industry, the report recommends expanding the digital infrastructure for rural inclusion and for narrowing the digital divide as well as incentivizing digital innovation for sustainability. 

Equally crucial, said the paper, is to empower smallholder farmers, women, and youth through capacity building such as building their digital literacy and technical skills; strengthening extension and financial services through the use of digital diagnostics, remote advisory services, and online training materials; supporting cooperatives and digital producer organizations; and addressing gender- and youth-specific barriers through tailored training, technology vouchers, entrepreneurship incubators, and inclusive financing instruments for women and young agripreneurs.

“Smallholder farmers—especially women and youth—must be at the center of digital capacity-building efforts to avoid widening digital divides,” said the paper.

PHILEXPORT News and Features
Photo source: Canva AI generative
Published: March 13, 2026

Platform helps small biz develop actionable plans to comply with sustainability standads

Small businesses across the Asia-Pacific can access a platform that helps them develop actionable plans to comply with sustainability standards, while enabling banks to assess and finance greener businesses, ultimately boosting sustainable trade across the region. 

Duc Dang (Bruce), associate program officer of Trade for Sustainable Development Program of International Trade Centre (ITC), presented the Small and Medium-sized Enterprises (SME) Sustainability Toolkit, a digital tool built on ITC’s Standards Map and developed with the Asian Development Bank (ADB). 

Standards Map is the world’s largest database of voluntary sustainability standards. 

“The objective of the SME toolkit is to improve the company's sustainability classification, to enhance the awareness on sustainability standards, and to provide tailored recommendations for the standard compliance,” Dang said in a webinar. 

He said businesses can begin navigating the toolkit https://resources.standardsmap.org/ADB-SMEToolkit/ by completing a quick scan and should answer diagnostic questions on its supply chain to help it understand what the company is doing.   

“So for example, how much demand is there for product certifications (and) sustainability standards, from buyers in your industry. Do you know if your buyer is asking for any kind of certification or it is something you heard from others? Or have you heard of the standards or a requirement in the market, or have you seen any requirement in the market?,” Dang said, adding this is meant to gauge if a company needs to comply with the standards. 

The ITC said the system identifies which sustainability standards are most relevant to their sector and markets, then generates a customized self-assessment and a detailed improvement plan. These plans include targeted recommendations and practical steps to help businesses strengthen areas such as environmental performance, worker safety and governance.

“The platform simplifies complex technical information and translates global sustainability frameworks into locally relevant actions,” it said. 

Key features of the toolkit include artificial intelligence (AI)-assisted guidance, assess sustainability requirements against companies, certification readiness module, assess preparedness for sustainability certification, tailored recommendations, receive actionable insights to enhance compliance, interactive tools, and quick scan diagnostics and detailed reports.  

Dang said the plan for the next phase is to integrate this tool as part of the financial solution. 

He said commercial banks can evaluate clients –such as companies applying for loans to address gaps and meet sustainability standards– by using information from tools like Standards Map and the SME Toolkit. 

“They can evaluate whether a company is ready for loans or investment, or whichever green finance that you can find. They would use this tool, integrate in the system and be able to link to the client, or to assess the client’s sustainability (performance),” he added. 

Dang also underscored the need for business support organizations (BSOs) to understand the toolkit as they can also provide technical service, advisory service for companies, train them to the tool and get their information, know their gaps and take actions. 

“So we have been working with ADB on the next phase of the project which will focus on this. We will disseminate the tool further, with BSO to assess or we will also work in (parallel) with financial institutions to make sure that this kind of assessment, this kind of analysis, would be used in the loan process, in making a favorable interest for company when they want to approach a loan from commercial bank in order to improve the sustainable business practices,” he said. 

PHILEXPORT News and Features
Photo source: 
standardsmap.org
Published: March 19, 2026

ASEAN–Canada FTA Talks Pass 50%, Target Completion by 2026

ASEAN and Canada have made significant progress in negotiations for their Free Trade Agreement (FTA), with more than 50% of the discussions completed and 10 chapters already concluded. These chapters cover areas such as the temporary movement of persons, small and medium-sized enterprises (SMEs), competition policy, customs procedures and trade facilitation, good regulatory practices, technical and economic cooperation, sanitary and phytosanitary measures, and telecommunications services. However, several key issues remain under negotiation, including trade in goods, rules of origin, technical standards and regulations, certification and verification processes, e-commerce, investment, and sustainable trade and development. Both sides aim to finalize the agreement by the end of 2026.

Thailand considers the ASEAN–Canada FTA particularly important, as it would become Thailand’s first free trade agreement with a country in North America. In addition, Thailand and Canada are planning to initiate bilateral FTA negotiations, with Canada expected to begin talks by mid-2026. Trade between the two countries has continued to grow, with Thailand’s exports to Canada reaching USD 3.92 billion in 2025, representing a 21.44% increase from the previous year. Key Thai exports include computers and components, steel products, canned seafood, rice, and rubber products, while major imports from Canada include electrical circuits, diamonds, gold, fertilizers, and machinery. The agreement is expected to further expand trade, services, and investment opportunities between ASEAN and Canada in an increasingly uncertain global economic environment

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Top 5 countries invest THB33 billion in Thailand for Jan 2026

In January 2026, Thailand approved THB 33.779 billion in foreign investment from 113 investors, representing a 10% increase in the number of investors and a 46% rise in investment value compared with the previous year. According to the Department of Business Development under the Ministry of Commerce, the top five investing countries by investment value were Japan (THB 15.315 billion), Singapore (THB 5.513 billion), China (THB 5.39 billion), Hong Kong (THB 587 million), and the United States (THB 420 million). Most investments were processed through the Board of Investment (BOI) promotion channel, accounting for 55 investors with a total value of THB 17.226 billion, reflecting Thailand’s policy to attract investment in future industries such as digital technology, artificial intelligence (AI), electric vehicles (EV), clean energy, and agri-food.

In terms of sectors, major investments were in contract manufacturing services, high-value business services, and computer and software development services, which support Thailand’s goal of becoming a regional trade and investment hub. Investment activity was also strong in the Eastern Economic Corridor (EEC), which attracted 38 investors (34% of total investors) with a combined value of THB 14.637 billion, accounting for 43% of the total investment value. Key projects in the EEC included automation systems for production control, high-quality tourism services, and contract manufacturing for products such as compressors, motors, metal components, and automotive rubber parts

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Freight forwarder data integrated into market intelligence platform

Businesses can now connect with thousands of additional freight forwarders across more than 150 markets, enabling exporters to identify competitive logistics services that match their specific needs. 

Through a new partnership with the International Federation of Freight Forwarders Associations (FIATA), the International Trade Centre (ITC) has integrated freight forwarder information directly into its Global Trade Helpdesk, strengthening the platform’s logistics component and improving access to more reliable service provider data. 

“Using this multi-agency global platform, firms can assess economic attractiveness, evaluate market entry costs and regulations, identify niche markets and digital trade opportunities, and connect with key partners, including this new community of freight forwarders,” the ITC said.

The ITC underscored the importance of efficient logistics management as a strategic tool that helps maintain competitive pricing, ensures timely delivery, reduces risk, and lowers barriers to international market entry.

This as transport costs and logistics are often among the largest and least predictable components of cross-border trade, typically representing 10 percent to 25 percent of total supply chain expenses for small exporters. 

Julia Spies, chief of Trade and Market Intelligence at ITC, said this practical data on freight forwarders is a strong complement towards firms putting their data-driven export strategies into action. 

“By integrating the international freight forwarding community into the Global Trade Helpdesk, we are helping small and medium-sized enterprises move from identifying opportunities to delivering on them, with greater transparency, stronger partnerships, and improved access to global markets. This significantly enhances the visibility and value of professional trusted freight forwarders worldwide,” FIATA Director General Stéphane Graber said.  

The Global Trade Helpdesk (https://globaltradehelpdesk.org/) is an integrated digital platform that helps firms of all sizes identify promising export markets and understand what it takes to succeed in them.

The strategic market overview provides firms with easy access to import data; forecasts of export potential; tariffs, trade agreements and rules of origin; regulatory requirements; export and import procedures; information on relevant e-commerce marketplaces, de minimis values and digital payment methods; and contact details for potential buyers, trade finances providers, logistics services and other support services.

PHILEXPORT News and Features
Published: March 6, 2026
Photo source: Canva

7 emerging priorities reshape expectations of Asia’s shoppers for retail

Leading trend forecasting agency WGSN has revealed seven emerging priorities reshaping expectations of Asia’s shoppers for retail this year and beyond –from aspirational solo lifestyles to humanized artificial intelligence (AI).  

WGSN’s Insight Strategist Alison Ho, Consumer Researcher Natacia Lim and Senior Insight Strategist for Asia-Pacific (APAC) Rohini Wahi said Asia’s shoppers remain optimistic and confident despite global economic and geopolitical volatility and “they are demanding more from brands.”

Ho, Lim and Wahi said that in an already hyper-optimized retail landscape, AI must move beyond efficiency to reduce friction, support everyday life and deliver moments of familiarity and delight. 

“Shifting household structures will also expand demand for products and services that support identity, intimacy and emotional connection,” they said in sample pages of WGSN report.  

“As shoppers balance play, fantasy and immersion with meaning and cultural resonance, brands must root themselves in regional narratives and emerging definitions of Asian prestige to engage confident, highly fluent consumers who now have more options than ever to remix their spending across categories, channels, destinations and priorities,” they added. 

The report said shoppers’ priorities are Living in Wonderland, Living with intelligence, Solo-fication, Shaping the middle, Aspiring towards Asia, Returning to reality, and Elsewhere spending. 

“Asian shoppers are chasing fantasy by spending on idols, characters and fictional worlds that help them connect with their favorite versions of life and themselves. For brands, connection will require blurring the lines between imagination and reality,” it said.

The report underscored the need to immerse shoppers in hyperreality and embark on fantasy and character play. 

“Brands must up the ante on play, creativity, and imagination, crafting immersive brand worlds that resonate emotionally, offer cultural meaning and deliver strategic joy,” it said, citing Hermès’ Mystery at the Grooms pop-up in Tokyo that transformed brand codes into an immersive mystery theater experience. 

Ho, Lim and Wahi said APAC consumers of all ages are embracing kidulting, with Gen X collectors leading the collectible resale surge in Singapore (Carousell). This is driving opportunities for intellectual property collaborations across cute culture, ACG (anime, comics and games) and media and entertainment titles. 

“Brands must embed themselves more deeply within regional fandoms to remain culturally relevant,” they said. 

On Living with intelligence, the report said expectations will expand beyond the need for speed as shoppers demand mistake-free, context-aware intelligence that makes daily life easier, while remaining human and reassuring.

“As demand for speed and convenience grows, brands must balance automation with consumer agency, designing personalized AI that can deliver both agentic efficiency and high-touch human intelligence,” it said. “Move from fast to frictionless and mistake-free.” 
Ho, Lim and Wahi said solo consumers are a fast-growing and underserved cohort in APAC. 

“As independent living is reframed as aspirational, and as more people embrace solo-living, shoppers will seek products and experiences that make life alone easier and more emotionally fulfilling,” they said. “...Brands must validate and empower the voice of inner authority.” 

On shaping the middle, the report said brands need to prepare for an increasingly diverse base of mid-market consumers, who will be trading up and down to remix their spend across aspiration, practicality and value. 

“As Asian soft power matures, taste and credibility will be read through intra-Asian circulation, interlocal fluency, and ‘made in Asia’ expertise,” it said on “Aspiring towards Asia”.

On Returning to reality, Ho, Lim and Wahi said shoppers who are overwhelmed by digital and fantasy worlds will seek products and experiences that are sensorial, grounding and human.

“Elsewhere spending: willingness to spend is peaking in away-from-home moments, extending travel retail into a continuous journey across planning, transit, discovery and revisit,” they added.

PHILEXPORT News and Features
Published: March 6, 2026
Photo source: Generative AI

ASEAN chairmanship a ‘strategic opportunity’ for PH exports

The head of the Philippine Exporters Confederation, Inc. (PHILEXPORT) called for the enhancement of cooperation with the Association of Southeast Asian Nations (ASEAN) to drive Philippine export growth and economic prosperity, specifically through targeted collaboration in key sectors, addressing trade barriers, and strengthening ASEAN supply chain resilience.

PHILEXPORT president Sergio R. Ortiz-Luis, Jr. in a speech at a business gathering in Makati said the “Philippines’ role as ASEAN Chair this year presents a rare strategic opportunity” to take steps to enable Filipino exporters to expand their presence in the regional market and deepen their participation in the ASEAN supply chain by forging stronger bilateral and regional partnerships that benefit all member states.

He added that to support its exporters, the Philippines should leverage this chairmanship to “push for faster implementation of ASEAN trade facilitation measures, stronger MSME participation in regional trade, practical cooperation on supply chain resilience, and clearer pathways for digital and green exports.” 

Ortiz-Luis said bilateral and regional partnerships should move from broad cooperation to “more targeted, sector-driven collaboration” in priority sectors such as electronics, agribusiness, halal products, renewable energy components, creative industries, and services including digital, healthcare and tourism.

He also urged addressing regulatory friction, one of the most significant barriers to trade. The export leader noted that differences in standards, customs procedures, rules of origin, and documentation continue to slow trade in the region.

These hurdles can be resolved by enhancing ASEAN partnerships through stronger commitments to mutual recognition agreements, interoperable digital trade platforms, and predictable border procedures, he said at the February 18, 2026 economic forum outlook.

Ortiz-Luis likewise pushed for strengthening supply chain resilience through diversification. “The Philippines can position itself as a reliable node in regional value chains—particularly in semiconductors, manufacturing support services, and high-value food exports—by building partnerships based on complementarity rather than competition.”  

At the same time, the chief executive suggested a number of regional priorities that can benefit the ASEAN export sector. These shared priority areas include sustainability, green and digital initiatives, maritime security, artificial intelligence, and youth engagement.

Noting increasing global demand for traceability, low-carbon production, and ESG compliance, he pressed for deeper ASEAN cooperation in green standards, sustainable logistics, and renewable energy.

It is important as well for ASEAN to accelerate toward a digital single market to reduce export costs, and bolster maritime cooperation and security to ensure smooth trade flows. 

Moreover, Ortiz-Luis underscored how crucial it is to forge new ties beyond the region by “deepening engagement with ASEAN Plus partners in advanced manufacturing, clean energy, and digital skills.”  

On the national front, he said the Philippine government must strive to strengthen local exports as a “growth anchor” amidst rising global headwinds, supporting domestic enterprises through trade facilitation, access to finance, and market diversification.

It is also vital, according to him, to attract investments not just by addressing corruption and infrastructure gaps but also enhancing policy predictability, skilled labor, and effective public-private collaboration. 

Finally, manufacturing and tourism must be supported as key economic engines, as Ortiz-Luis called for the reduction of energy costs, increased logistics efficiency, and upskilling of the workforce, and proposed regional branding to boost tourism as a “powerful export in its own right” for the country. 

“For Philippine exporters, strengthening ASEAN partnerships is not just a diplomatic exercise. It is an economic imperative,” he concluded.

PHILEXPORT News and Features
Photo: PHILEXPORT Archives
Published: February 20, 2026

Indonesia Becomes A Regional Trade Hub

Indonesia is strategically positioned to become a hub for Islamic trade and investment in the Asia-Pacific region, particularly with the recent launch of the B57+ Asia-Pacific Regional Chapter. This initiative aims to enhance connections among producers, financiers, and markets.

Arsjad Rasjid, the chairman of the Indonesian Business Council's supervisory board, remarked, “Indonesia has geographical advantages and earned the trust of Muslim countries. We are prepared to link Muslim businesspeople with real business opportunities, ranging from partnerships to significant investments.”

He highlighted that while the Islamic world has a vast market scale, a considerable population, and robust production capacity, it remains fragmented in terms of trade and investment connectivity. The B57+ Asia-Pacific Regional Chapter, therefore, is intended to serve as an inclusive, practical, and execution-oriented business platform for all economic sectors.

Religious Affairs Minister Nasaruddin Umar emphasized that the B57+ initiative aligns with the principles of Islamic economics, which focus on justice, cooperation, and strong connections to the real sector. He also pointed out the importance of the halal economy in fostering Indonesia’s economic growth and addressing the needs of the business community.

“The halal economy is a key driver of Indonesia's economy. With a large and fully integrated market from upstream to downstream, it has the potential to stimulate growth, expand access to financing, and enhance Indonesia’s competitiveness in global value chains,” he stated.

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Thailand’s Factory Output Surges 2.52% in December, Beating Forecasts

Thailand’s manufacturing production index (MPI) climbed 2.52% year-on-year in December 2025, outperforming expectations for a 0.9% decline. This marked a rebound from November’s contraction and was supported by increased auto production, strong industrial export activity, and government stimulus measures. The surge in vehicle output was a key contributor to the improved industrial performance. Despite this monthly growth, the MPI for the full year 2025 still recorded a modest -0.78% decline, as a strong Thai baht continued to raise export prices and dampen the country’s competitive edge in global markets.

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Team Thailand Secures THB 500B in Investment at WEF 2026

Thailand’s participation in the World Economic Forum Annual Meeting 2026 (WEF 2026) in Davos, Switzerland, has significantly strengthened international confidence in the Thai economy. Led by the Prime Minister along with key cabinet members, “Team Thailand” engaged with global leaders across sectors, helping attract more than THB 500 billion in investment commitments from both existing and new projects.

Officials highlighted that Thailand’s active presence showcased the country as a strategic economic hub in the ASEAN region, particularly in modern agro-industry, food and bio-industry, electric vehicles, smart electronics, and data centers. Thailand’s role as host of the 2026 IMF–World Bank Annual Meetings further underscores its position on the global stage, bringing together finance ministers and central bank governors and enhancing opportunities for future trade and investment. 

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EU Steps Up Trade Engagement with ASEAN Amid Global Trade Uncertainty

The European Union is accelerating its trade engagement with ASEAN countries as part of a strategy to diversify economic partnerships amid growing global trade uncertainty, particularly following political shifts in the United States. The move aims to strengthen supply chain resilience and reduce reliance on traditional markets.

The EU has launched and resumed trade negotiations with several ASEAN members, including Malaysia, the Philippines, and Thailand, highlighting ASEAN’s rising importance as a strategic hub for trade, investment, and critical supply chains in the global economy.

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Thailand’s Investment Pledges Jump 67% in 2025, Reflecting Global Investor Confidence

Thailand Sets Record with Investment Pledges of 1.88 Trillion Baht in 2025

Thailand achieved a new milestone in investment performance in 2025 with total investment pledges reaching THB 1.88 trillion (approx. USD 60.42 billion) — a 67% increase from the prior year. The Board of Investment (BOI) reported that overall investment applications grew 11% to 3,370 projects, with foreign direct investment (FDI) jumping 66%, signaling strong confidence in Thailand’s shift toward digital, advanced technology, and innovation-driven economic sectors. 

The approved projects are expected to generate over 220,000 jobs, drive domestic material utilization exceeding THB 1 trillion, and boost annual export value by more than THB 2 trillion. This robust investment uptake underscores Thailand’s appeal as a strategic destination for global investors and supports sustained economic momentum into 2026.

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