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Federal trademark registration provides more protection

Businesses can obtain a federal trademark registration which offers more protection.

Deborah Greaves, Partner at Withers Bergman LLP, said the registration provides protection throughout the 50 states in the United States (US).

She said applications are filed with the US Patent and Trademark Office (USPTO).

Greaves said a federal-registered trademark has broader enforcement capabilities as it may be recorded with US Customs and border patrol.

“Criminal enforcement may be achieved through both state and federal law enforcement agencies,” she said in a virtual briefing, adding that businesses do not get enforcement through any of the federal authority with state registration.

Greaves said state trademark registration is not valid outside of the state.

She added there are two filing basis --intent to use and use based.

“The mark must be used in commerce on all of the goods in the application before the
trademark registration will be issued,” she said.

Greaves further said the first renewal is at the five-year anniversary and thereafter, each renewal is at the 10-year anniversary of the registration.

“Each renewal, including five-year and 10-year, must be supported by submission of a specimen showing ongoing use of the mark in commerce. The USPTO conducts random use based audits,” she added.

In general, Greaves said marks may be registered in either as a standard character mark or a design or logo mark.

“The US is the first to use jurisdiction and recognizes common law rights. The US recognizes the Nice Classification system of defining acceptable goods and services and the classifications thereof,” she said.


June 25, 2021

PPA proposes import container monitoring system

The Philippine Ports Authority (PPA) is seeking to introduce an electronic container tagging and tracking system (CTTS) for all imports that could address long-running logistics issues, including the controversial container deposit.

Container deposit is a bone of contention between shippers and shipping lines, with the former accusing the latter of deliberately delaying return of deposits, an amount the importer is made to pay as guarantee for return of the container after goods in it have been discharged. Some shippers claim unreturned deposits held by some shipping lines run in the millions.

Under the proposed CTTS, a container insurance fee may be required in lieu of container deposits.

The proposal for a CTTS follows the issuance of PPA Special Order No. 216-2021 on May 26 that created an electronic container registry and monitoring committee which, in turn, proposed guidelines for electronic tagging of imported containers.

The system aims to monitor the journey of containers — from port discharge to their return to an empty depot then back to the port for re-export.

In a June 15 virtual public hearing, PPA assistant general manager for finance and administration Elmer Nonnatus Cadano said the idea of a monitoring system came up in discussions on logistics concerns and the role of ports in the country’s security between PPA, the Department of Trade and Industry, Bureau of Customs (BOC) and the private sector.

PPA Port Operations and Service Department (POSD) manager Atty. Hiyasmin Delos Santos said shippers’ complaints filed before the Shippers’ Protection Office (SPO) were considered in crafting proposed CTTS guidelines.

SPO was created last year as part of temporary measures to protect the public during a state of national calamity from “exorbitant and unreasonable shipping fees” that have resulted in high consumer prices. POSD is the SPO secretariat.

In her presentation, Delos Santos said complaints received by SPO were mostly about
container yard charges, return of empty containers, unreturned container deposit, demurrage and detention charges, and other alleged unreasonable charges imposed by shipping lines.

Delos Santos noted CTTS seeks to address these complaints, particularly unreturned container deposits, whose amounts range from P10,000 to P2.208 million based on shippers’ complaints.


June 25, 2021

Myanmar : India signs MOU to import matpe (bean) and pigeon pea from Myanmar and Malawi

According to Agriwatch.com, the Indian government has signed a Memorandum of Understanding (MoU) to import matpe (bean) and pigeon pea from Malawi, a landlocked country in Africa and Myanmar.

About 250,000 tonnes of matpe (bean)  will be imported from Myanmar, and 100,000 tonnes of pigeon pea will be imported from Malawi under a government-to-government contract.

Agriwatch.com quoted market sources as saying that the two types of pulses are intended to be imported annually and are planned to be purchased for five years.

Demand for pulses has risen since the Indian government recently changed its domestic demand for pulses and changed its import policy.

Although Last week, the price of red bean was lower, but Prices have risen due to the lowering domestic stocks; Increasing foreign demand; increasing demand from India and Pakistan.

On June 9, the price of a basket of Irrawaddy beans was 35,800 kyats, but on June 16, it rose to 37,170 kyats per basket, according to data from the Ayeyarwaddy Trade Center.

However, market observers say that while the Indian government will also make G-to-G contracts, the price of Burmese pulses may rise, but it is unlikely that the price will rise too much due to the underlying price controls based on Indian domestic prices.

 

Source: BETV Business (https://www.betvbusiness.com/mm/cheaangp/1228)

Photo: BETV Business

Originally published Date - 17.6.2021

High Time to Build Warehouses

Cross-border logistics service provider Janio Indonesia country head Widiatmoko said warehouse and fulfillment center business is robust especially with the growing number of e-commerce players.

With regard to B2B global e-commerce business, Widiatmoko said, the presence of warehouse or fulfillment center is very crucial. The warehouse for Indonesian products in Manila, for example, will speed up the distribution of those products when there are orders from Manila.

“Demand [for Indonesian products] from Manila will quickly be fulfilled by the fulfillment center,” he said at a recent Virtual Trade Show Indonesia-Philippines 2021 organized by MadeinIndonesia.com and Philippine Business Club Indonesia.

Whenever there are orders or demands for Indonesian products from consumers in the Philippines, they don’t have to wait shipment directly from Indonesia. The Filipino consumers can receive Indonesian products much quicker as they are taken from the inventories at the warehouse.

Trade Attache at Indonesian Embassy in Manila, Lazuardi Nasution, has expressed his agreement with the idea to build warehouse or fulfillment center of Indonesian products in Manila.

“Once, I had thought of the idea to build a warehouse. I later shared the idea to Indonesian community or diaspora in Manila. Unfortunately, they were not enthusiastic,” he said at the same event.

Author: Kurniawan Hari
Source: MadeinIndonesia.com

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Comprehensive food-tech incubation network in Thailand

As part of the Thai government’s consistent support for R&D and scaling innovation in food technology, advanced agriculture and biotechnology, the country houses integrated R&D centres linking the public sector’s high-quality facilities with universities and private sector labs. Central to the network is Food Innopolis, an integrated food innovation complex located at the Thailand Science Park, Pathum Thani Province. Under the supervision of the National Science and Technology Development Agency (NSTDA), the complex offers comprehensive services to R&D and business development, ranging from rental space for laboratory facilities, sourcing personnel and technical assistance in R&D and business development as well as applying for approvals for entrepreneurs from Food and Drug Administration. Food Innopolis also offers networking and knowledge sharing services to members and easy access to the public sector’s facilities in food technology, food standardization and food testing.

To-date, more than 40 local food conglomerates, multinational companies and SMEs have established R&D activities in the innovative food cluster for products including seafood, poultry, dairy, nutritional & functional foods as well as in the areas of food safety, automation and robotics. The centre also focuses on application of digital technology in farm, food innovation and food production processes. Future Food Lab zone adds a similar one-stop service centre to the facilities at Thailand Science Park. The Lab provides assistance to businesses in R&D and scaling innovations.
The cluster also offers an IoT test bed service for areas including precision farming, smart harvest and packaging, robotics for fruit harvesting and packaging, automated pilot plants, smart logistics, smart warehousing, retail distribution, and software system integration. The facility is also a research area for big data, AI (artificial intelligence) and machine learning applications to support database development and traceability for the farm and food industry. To strengthen the country’s food tech ecology, the facility helps develop similar operational concepts in seven well-regarded provincial universities that have a history of producing skilled human resources in the field of agricultural technology.
Source: Bangkok Post
Read the full article here
Read more about Food Innopolis here

Philippines commits to deepen commercial ties with Switzerland, calls for greater utilization of FTA

The Philippines (PH) reaffirmed its commitment to expand two-way trade and investment ties with Switzerland (CH) and deepen cooperation in cleantech and renewable energy, infrastructure, life sciences and digital healthcare sectors ahead of the fourth Joint Economic Commission (JEC) to be held this week and the 65th anniversary of PH-CH diplomatic relations next year.

“We enjoin Swiss businesses…to look closer in the Philippines and assess the merits of investing into the country given the set of incentives that we offer, matched with unparalleled abundance and cost efficiency of labor and of course, access to strategic markets,” Department of Trade and Industry (DTI) Undersecretary Ceferino S. Rodolfo said during the virtual business forum entitled “Philippines and Switzerland: Investing Together for a Better Future.”

Despite the pandemic, bilateral trade between the Philippines and Switzerland rose to USD 764M in 2020 and Philippine exports to the European country rose 8% over the same period, said Usec. Rodolfo. Over the last five years, approved investments from Switzerland reached P1B as Swiss entities like Nestle, Franke Food Service, and CHAMP Cargosystems, among many others, continue to thrive and make it happen in the Philippines.

“Next year, we will celebrate the 65th anniversary of the diplomatic relationship and we build upon a good trade and investment relationship. We have been doing this relationship with you [since 1956], but if I look at our trade and investment bonds, they date back way more than a century [before] we started the diplomatic relationship,” said Alain Gaschen, Swiss Ambassador to the Philippines.

“I would really like to take this forum to convince anyone out there that investing in the Philippines is not only something that will help your business, it will also be something that could help the country,” Dr. Urs Lustenberger, President of the Swiss-Asian Chamber of Commerce said. “The Philippines is a great place, has fantastic people – a hundred million of them – which provides not only a market for themselves [but also] a good base for expansion into Asia.”

Priority Investment Sectors

Three breakout sessions were held in parallel to focus on the Philippines’ priority investment sectors.  One of these sectors geared for closer collaboration is clean technology and renewable energy (RE), which is especially relevant as the Philippines seeks to increase the share of renewables to more than half of power generation mix by 2040. The investment opportunities in RE lie in upstream development, generation, retail, transmission, and distribution, according to Mylene C. Capongcol, Director, Department of Energy.

The breakout session was led by David Avery, Head of Cleantech at Switzerland Global Enterprise (S-GE) and featured insights from Marc Krebs, co-founder of Tide Ocean and Romil Jagunap, General Manager of DKSH Philippines.

Similarly, Swiss organizations can look into supporting the development of the Philippine infrastructure sector. Switzerland is a donor and shareholder of the Asian Development Bank since 1967, helping the Manila-based multilateral lender finance the growth aspirations of countries like the Philippines.

The break-out session was led by Patrick Renz, Board Member of Asian Developmen Bank (ADB) and Kelly Bird, Country Director of ADB. It featured insights from Department of Transportation Undersecretary Timothy John R. Batan and Michele Molinari, Member and CEO of Molinari Rail as well as a testimonial from Christophe Lejeune, General Manager of SIKA Philippines.

Health is another sector that can benefit from Swiss expertise, especially as the pandemic highlighted the urgent need to digitize and increase the resilience of the healthcare system.

The discussion was led by Dr. Dennis Ostwald, CEO at WifOR Institute, Sonja Haut, Head Strategic Measurement and Materiality at Novartis, and facilitated by Dr. Stephan Mumenthaler, Director General at ScienceIndustries. It featured insights from Jeff Williams of the Health Information Management Association of the Philippines, Diana Cortesi of Basel Area Business & Innovation, and Dr. Raymond Sarmiento of the National Telehealth Center.

Improving PH-EFTA Utilization

Swiss companies looking to expand their markets can leverage the PH-European Free Trade Association (PH-EFTA) free trade deal that was signed in 2018. Before the deal came into force, Swiss companies paid USD 10.5M in duties on USD 226.7M in exports per annum in 2017, according to an analysis by Professor Patrick Ziltener of the University of Zürich.

“In 2018, the year prior to entry into force of the PH-EFTA, we had a trade deficit vis-à-vis the EFTA countries to the tune of about USD 61 million. On the first full year of implementation in 2019, we turned that around so we already had a surplus of USD 47M,” said Usec. Rodolfo, adding that the experience was similar when the country’s bilateral FTA with Japan came into force.

When the deal came into effect in 2018, Swiss companies exporting to the Philippines managed to save roughly USD 234,000, but still shelled out USD 7M in duties, Ziltener’s study shows. In 2019, the year completely covered by the FTA, the utilization rate of PH-EFTA was around 14% and low on a product-by-product basis, with food preparation and pharma having low utilization rates, while textiles, many metal products, and machines at 0%. “Utilization to increase over time…but proactive information campaign seems necessary,” Ziltener noted.

In a separate study, Ambassador Markus Schlagenhof, State Secretariat for Economic Affairs, cited how Philippine exporters to Switzerland saved roughly half a million Swiss francs in 2019 thanks to PH-EFTA, translating to a 24% savings rate. Swiss companies exporting to the Philippines saved CHF 1.3M or 20% savings rate over the same period.

“We all agree these rates are still very low but the agreement is also very young…and the potential is still largely underutilized. I am confident that when economic cooperators learn more about this agreement, we further have to promote it, in a couple years’ time, it certainly will be much higher than it is right now,” Schlagenhof said.

 

The webinar was organized by the Philippine Trade and Investment Center in Bern together with the DTI Board of Investments, Philippines-Swiss Business Council, and the Swiss Embassy in Manila in coordination with Switzerland Global Enterprise and the Swiss-Asian Chamber of Commerce. It is part of an ongoing initiative to start a conversation on rebooting the economy through investments in targeted sectors.

Source: www. dti.gov.ph

Originally published last June 18, 2021.

Read the full article here.

 

The Philippines: Exports growth accelerates in April, up by 72%

MANILA – Allowing 100% operating capacity even during the Enhanced Community Quarantine (ECQ), coupled with the gradual economic recovery of its major trading partners from the COVID-19 pandemic, Philippine exports in April 2021 were up again, this time by a hefty 72.1%, to USD 5.71B from USD 3.32B in the same month last year, preliminary data from the Philippine Statistics Authority (PSA) showed. The country’s growth rate was the highest among select Asian economies surpassing even that of Japan’s 38.0% and China’s 32.3% growth rates.

Department of Trade and Industry (DTI) Secretary Ramon M. Lopez noted that this was the second consecutive month of positive year-on-year (YOY) growth, following the 33.3% revised growth rate in March. Cumulative export earnings from January to April 2021 amounted to USD 23.37B, up by 19% from the USD 19.63B in the same period in 2020. 

“Our latest export growth rate shows that we are steadily recovering from the negative impact of the COVID-19 pandemic.  It can be considered a solid growth considering that the performance was even stronger than the pre-pandemic levels in 2019, and not just due to the low base in 2020.  The recorded amount of USD 5.71B for April 2021 was higher than the recorded amount of USD 5.65B in 2019.”

Meanwhile, for year-to-date (YTD) exports, or from January to April 2021 figures still showed improvement, posing USD 23.37B. This is a huge increase compared to the 2020 YTD of USD 19.63B and also growth from the pre-pandemic YTD exports of USD 22.23B.

Semiconductors are still the top export product, comprising 42.2% of all exports. Exports of the said product grew by 40.4% YOY.

Out of all the export products, ignition wiring sets for vehicles, aircraft, and ships had the highest growth at 1,237.6%. This was followed by metal components at 345.2%. 

Sec. Lopez shared that looking at the total trade data, the YOY doubling in imports of manufacturing inputs such as raw materials and intermediate goods (118.6%) and capital goods (104.8%) also signals that local manufacturing is ramping up.  

China was the country’s top export market in the review period, receiving 16.7% of all exports, followed by the United States (US) at 15%. Both markets are experiencing brisk economic recoveries, which bodes well for the Philippines.  

In April, China’s imports growth reached a decade high of 43.1%, the highest since 2011. In the US, there were 742,000 new jobs in the private sector, with the leisure and hospitality sector opening up and hiring 237,000 workers in the said month.

Other top markets were Japan (14.3%), Hong Kong (12.9%), and Singapore (5.5%). By region, the Philippines exported half of its goods to East Asia. 

To maximize the gains from the revival of the global economy, Sec. Lopez mentioned DTI is working to increase market access. He also stated that DTI is pushing for the ratification of the Regional Comprehensive Economic Partnership (RCEP) this year, to open more market opportunities and further boost exports for the country.

“As we gradually and safely reopen our economies both locally and abroad, we are confident that we will see a sustained improvement in our export growth rate this year,” said the trade chief.

According to the United Nations Conference on Trade and Development (UNCTAD), the positive outlook for 2021 remains largely dependent on subsiding pandemic restrictions. Nevertheless, the fiscal stimulus packages, particularly in developed countries, are expected to strongly support the global trade recovery throughout 2021. 

Originally published last June 11, 2021

Source: https://www.dti.gov.ph/news/exports-growth-accelerates-april-up-72/

The Philippines: DTI urges equitable access to COVID-19 vaccines at APEC Ministers Responsible for Trade meeting

Department of Trade and Industry (DTI) Secretary Ramon M. Lopez, together with fellow Trade Ministers, called for the urgent collective action at the global level to enhance access to vaccines and critical, life-saving goods at the Asia-Pacific Economic Cooperation (APEC) virtual Ministers Responsible for Trade (MRT) Meeting held on 5 June 2021. New Zealand chairs APEC this year with the theme, “Join, Work, Grow. Together.”

At the meeting, Sec. Lopez stressed that achieving herd immunity remains to be one of the Philippines’ top priorities. He said, “If there is one urgent matter that APEC can address, it is broadening the reach and access of vaccines for humanity.”

The trade chief also welcomed discussions happening at the World Trade Organization (WTO) to aid global production of vaccines and called for an open approach to democratize the manufacture and distribution of vaccines through technology transfer, compulsory licensing, and time-bound licensing of intellectual property rights. The MRT meeting was attended by Ministers from countries that are responsible for majority of the world’s COVID-19 vaccine production.

Sec. Lopez pointed out that the enormous production capacity of Asia and Latin America remains untapped.

“Governments, private sector, and research institutions must work together to stimulate broader vaccine production and unhampered distribution of quality and affordable vaccines and essential goods,” he explained.

Meanwhile, on trade reforms, Sec. Lopez announced that the Philippines has established its trade facilitation committee in compliance with the WTO Trade Facilitation Agreement to reduce the cost of trade transactions and improve international trade.

To contribute to a successful 12th WTO Ministerial Conference, the trade chief also underscored the importance of safeguarding and modernizing the WTO through reforms to improve its dispute settlement and negotiating functions. He said, “APEC should ensure that the WTO dispute settlement process remains relevant and fully functional.”

APEC has a long history of providing leadership in WTO issues especially in the next-generation trade issues such e-commerce, women’s economic empowerment, investment facilitation, and services.  In particular, the Philippines championed the integration of micro, small, and medium enterprises (MSMEs) in trade, which has led to the creation of the Informal Working Group on MSMEs at the WTO, currently made up of 91 member countries. APEC Trade Ministers successfully concluded the meeting by issuing a statement on APEC’s strong commitment to bolster actions in tackling the impacts of the COVID-19 pandemic and in enabling a strong economic recovery for all people. The Trade Ministers also welcomed two outcome documents: (1) Statement on COVID-19 Vaccine Supply Chains and (2) Statement on Services to Support the Movement of Essential Goods.

Originally published last June 9, 2021.

Source: https://www.dti.gov.ph/news/dti-urges-equitable-access-covid19-vaccines-apec-mrt-meeting/

The Philippines: DTI-Hong Kong launches Trabaho, Negosyo, Kabuhayan Series on OFBank digital banking

The Philippine Trade and Investment Center – Hong Kong Special Administrative Region (SAR) or PTIC-HK conducted a Trabaho, Negosyo,  Kabuhayan (TNK) webinar series entitled “OFBank Digital Banking, Be E-Safe” together with the Philippine Consulate General Hong Kong SAR (PCGHK), Overseas Workers Welfare Association (OWWA), and Overseas Filipino Bank (OFBank) on 9 May through Zoom.

PTIC-HK invited LandBank of the Philippines’ Overseas Representative Officers, Mr. Leover A. Loyola (South Korea and Taiwan) and Mr. Francis G. Fellone (Middle East) as speakers. During the main part of the webinar, the speakers underscored the importance of using safe online bank and provided information regarding the different kinds of schemes and guidance on how our Overseas Filipino Investors (OFIs) may avoid falling into these traps.

In the opening remarks, Deputy Consul General (DCG) Germinia Aguilar Usudan, in her special message to the 332 OFIs who attended the webinar through Zoom and the thousands who watched the video in Facebook, emphasized that it is not impossible for our OFIs to also be business owners in the future. DCG shared the story of an OFI in Indonesia who makes batik barongs which are worn by celebrities and Indonesians; and the story of Michael Cinco in Dubai who makes gowns for the royal family in Middle East and celebrities around the world.

During the closing remarks, Welfare Attaché Ms. Virsie B. Tamayao related the topics discussed in the webinar to the reintegration of our OFIs in the Philippines when they come back home and expressed her appreciation to officials of OFBank in providing valuable information regarding safety of e-banking.

The webinar aimed to provide a discussion on the different types of scams that one may encounter when e-banking services are used, and it offered instructions to the OFIs on ways to avoid falling in these schemes.

For more information, please visit PTIC-HK’s microsite or send an email to Hongkong@dti.gov.ph. You can also review the full webinar on the official social media accounts of PTIC-HK on Facebook.

Originally published last June 1, 2021

Source:https://www.dti.gov.ph/overseas/hongkong/hongkong-news/tnk-ofbank-digital-banking/

The Philippines: Exporters to document verified gross mass of containers from June 16

Cargo shippers will now be the one with the responsibility to obtain and document the verified gross mass (VGM) of their packed containers, declares a new Philippine Ports Authority (PPA) order that has taken effect this month.
 
PPA Administrative Order (AO) No. 02-2021, issued May 27, 2021 and in force starting June 16, provides the revised guidelines on the implementation of mandatory weighing of export containers.
 
The order covers “all export containers passing through government ports under the administrative jurisdiction of PPA.”
 
AO 02-2021 states that “the responsibility for obtaining and documenting the VGM of a packed container lies with the shipper,” a task previously handled by terminal operators. This, the AO said, is to align the practice with International Convention for the Safety of Life at Sea (SOLAS) regulations.
 
Early this year, the Philippine Exporters Confederation, Inc. (PHILEXPORT) and the Export Development Council (EDC) lauded the proposed PPA policy as a positive move toward complying with the Philippines’ SOLAS VGM commitments. But they also requested PPA to ensure implementing the AO would not add to the already heavy burden of exporters.
 
PHILEXPORT recommended that the weighing of export containers should be at no cost or at least be at minimal cost to exporters, especially to small businesses who are still struggling to recover from the impact of the pandemic.
 
Calibrated and certified weighing facilities should also be installed in strategic areas outside the ports to help avoid congestion and delays that could disrupt shipment schedules and pad up shipping costs, it suggested.
 
For its part, the EDC said it was unnecessary and redundant to require shippers to declare the container’s VGM since certified operators were already doing this function at the port for a fee. The requirement was also an additional cost burden as exporters must invest in calibrated and certified equipment to comply with the VGM regulation.
 
AO 02-2021 said the SOLAS regulations require the shipper to verify the gross mass of the packed container using either of two methods, and to communicate the VGM in a shipping document.
 
Method No. 1 entails weighing the packed container using calibrated and certified weighing equipment.
 
Method No. 2 involves calculating the sum of the single masses—cargo items plus all packages including pallets, dunnage, and securing material as well as the container tare weight—using a state-certified and approved method.
 
The shipper should then ensure the shipping document contains the required details including the VGM, container number, and booking or bill of lading number, among others.
 
The document should also be signed by a person duly authorized by the shipper and submitted in advance to the ship’s master and the terminal operator; otherwise, the packed container “shall not be loaded on to the ship,” the AO further stated.
 
The shipper should make the VGM information of each container available to the carrier via electronic data interchange or other electronic means, such as Terminal Appoinment Booking System and container gate-in/gate-out report message.
 
If the actual weight of the container as declared in the shipping document is within the 1,500-kilogram threshold, no weighing fee will be imposed on the shipper.
 
Any weight discrepancy above or below 1,500 kilograms will be deemed misdeclared and shut-out charges prescribed under PPA regulations by way of penalty will be imposed on the shipper in addition to the weighing fee.
 
The AO said PPA may also report to the Land Transportation Office (LTO) a record of any weight underdeclaration that violates pertinent LTO rules and regulations.
 
All transhipped containers will not require any further weighing after the first port of origin or loading, unless the container has been stripped and re-stuffed. If a transhipped container exits a port and is transported to another port (e.g. North Harbor to the Manila International Container Terminal or South Harbor), it needs to be weighed again.
 
 
June 21, 2021

The Philippines: Trade portal enhances ASEAN SMEs’ market access, internationalization

Small and medium enterprises (SMEs) in Southeast Asian countries are urged to utilize a trade portal to enhance market access and internationalization as they embrace digital transformation to survive the pandemic.
 
The newly-launched Association of Southeast Asian Nations (ASEAN) Access, https://aseanaccess.com/, serves as a “one-stop shop” for ASEAN SMEs who look to do business within the region beyond their country borders.
 
Reinhold Elges, country director of GIZ Thailand and Malaysia, said that while SMEs represent for around 90 percent of all businesses in ASEAN and contribute 60 to 90 percent of overall employment depending on the country, their total export volumes and revenues account for only 10 to 30 percent.
 
“This shows that internationalization of these SMEs remains relatively low in the region. In other words, there is great potential for increasing international integration,” he said at the virtual ceremony.
 
Elges said the portal hopes to provide an information platform that helps ASEAN SMEs to increase their participation in the global value chain, the export numbers, and their contribution to sustainable and inclusive growth in the region.
 
“ASEAN Access can also help businesses from outside the region to enter ASEAN markets. It is increasing connectivity in the region and globally,” he added.
 
Elges said SMEs are crucial for achieving the Sustainable Development Goals (SDG) thus, the German government focuses on SMEs promotion both at home and in international cooperation.
 
The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is a German international development agency which supported the development of the ASEAN Access project. Thailand’s Office of SMEs Promotion (OSMEP) initiated its development.
 
YBhg. Dato Suriani binti Dato’ Ahmad, chair of the ASEAN Coordinating Committee on MSMEs, said the launch of ASEAN Access is imperative given the prevailing use of internet and online platforms amid the pandemic.
 
Ahmad said the portal is a medium milestone of SME development in the region, as well as SME contribution to increasing information on regional and global market access and opportunities for these firms thus, giving added economic value to the ASEAN community.
 
FDr. Ar. Siti Rozaimeriyanty DSLJ Haji Abd Rahma, chair of ASEAN Business Advisory Council, said enhancing market access will empower ASEAN businesses to expand internationally thus, it is crucial for businesses and support providers to have the access to connect within the region and beyond.
 
The portal aims to serve as a tool for SMEs and also larger businesses to access better information and services efficiently and effectively, and for businesses and service providers providing internationalization support to SMEs to access new customer bases while aiming to fulfill the aims as set by ASEAN Strategic Action Plan for SME Development (SAP SMED) 2025.
 
To help companies get into new markets, ASEAN SMEs can secure help from the ASEAN focal points comprising national SME support agencies, market information, and the ASEAN sector briefs with categorized search functions.
 
In the Philippines, the Department of Trade and Industry Bureau of Small and Medium Enterprises and the Philippine Exporters Confederation, Inc. serve as National Focal Points.
 
Associate Professor Dr. Veerapong Malai, director-general of the Office of Small and Medium Enterprises Promotion in Thailand, said it offers free online courses for entrepreneurs and a platform for matchmaking even targeting industries which are strategically important for ASEAN.
 
“Matchmaking, bringing together business from different countries and allowing them to meet for continued cooperation, partner, and exploit business opportunity,” he said. “Our goals for aseanaccess.com is to strengthen intra-regional trade between the ASEAN region.”
 
Satvinder Singh, Deputy Secretary-General for ASEAN Economic Community, said the ASEAN presents “abundant opportunities” being one of the fastest growing regions in the world in the last five years with a combined population of 655 million.
 
Singh said intra-ASEAN trade accounted for 22.5 percent of total merchandise trade in the region in 2019, implying that the ASEAN member states have “good levels of interdependency with one another in terms of trade”.
 
“Therefore it is of utmost importance that ASEAN truly help businesses regardless of the size to be totally aware and understand, and appreciate and utilize the trade-related information and the business opportunities in ASEAN,” he said.
 
“For me, the ASEAN Access is truly a much welcome addition to the intra-ASEAN trade ecosystem, delivering us what I call the last mile delivery by connecting businesses to critical and useful trade information, business connection on one single portal,” he added.
 
The ASEAN Access, with the tagline “Your Business Information Gateway to ASEAN and Beyond”, is a rebrand of the ASEAN SME web portal.
 
 
June 21, 2021

Household brands told to expand offerings beyond cleaners

Household brands can extend offerings beyond cleaners amid the pandemic, such as those aiding consumer better decision-making and promoting homecare as a wellness activity.

A Market Intelligence Digest, the online publication of the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), said it is a good start that brands are innovating to kill the coronavirus disease 2019 (Covid-19).

“Yet, there's a broader opportunity to aid consumer decision-making with tools that track the virus at the hyperlocal level and help consumers locate hard-to-find products,” it said, noting maintaining a safe home has evolved from just cleaning.

“Consumers need to understand when it's safe to go shopping. They need to know the risk of letting a plumber into their house, but equally important is insight on when to disinfect and when it's safe to use a favorite natural cleaner,” it added.

The report said homecare brands have an opportunity to become “lifestyle brands” by giving consumers better processes for using their products.

It said consumers are changing their cleaning routines and adopting a triage mindset that dictates how they clean to stay well.

“For the household market, this means that consumers' emotional engagement with these products is growing because the pandemic is turning cleaning brands into lifestyle brands. Brands have a window of opportunity to take a more holistic, multi-category approach to managing germs and protecting the family. This will aid wellness and grow consumer loyalty and trust,” it added.

The Market Intelligence Digest said household brands need to also focus on task-specific homecare as consumers are taking up home-based activities for wellness like cooking, crafting, and exercising.

“Such high involvement activities suggest opportunities for task-specific products that could grow margins as consumers adapt to the 'next normal’,” it said.

Moreover, the report said they can promote homecare as a wellness activity.

Consumers recognize the homecare routine as a way to restore normality achievement in stressful times, it said.

“Wellness apps will incorporate household chores, while cleaning technologies will crossover into wellness. Brands can use their growing importance to more clearly position as mental, community, and planetary health allies,” it added.


June 21, 2021