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Australia, Cambodia issue market research booklets to boost trade


The Cambodian Ministry of Commerce and the Australian Embassy, along with relevant institutions, on 9 January co-launched two key market research publications and a Single Digital Platform development project.

It is hoped the market information booklets – Cambodian Crops with Prospects for the EU and RCEP Markets and Cambodia and Unlocking Global Markets by Leveraging Free Trade Agreements (FTA) – will serve as guides to unlock long-term benefits for Cambodia’s agricultural sector.

Minister of Commerce Pan Sorasak said Cambodian Crops with Prospects for the EU and RCEP Markets offer important insights into market demand, consumer preferences, sanitary and phytosanitary biosecurity measures, non-tariff barriers to trade, product utilisation, key competitors and potential windows of opportunity.

“Promising crops included in this report are fresh mango, cashew, chilli, sweet potato, palm sugar, avocado, sesame and processed fruits.

“This information, if used strategically, has the potential to generate long-term benefits for Cambodian agriculture,” Sorasak said.

The Cambodia and Unlocking Global Markets by Leveraging Free Trade Agreements booklet provides up-to-date and easy-to-understand information on the bilateral and regional free trade agreements Cambodia is a signatory to, such as RCEP, the Cambodia-China FTA and the Cambodia-Korea FTA, he added.

“The booklet will help agri-food enterprises, producers, exporters, business associations and other relevant stakeholders to access market diversification opportunities and enjoy the benefits of these FTAs,” Sorasak said.

The Single Digital Platform will emulate Australia’s own FTA portal and act as a comprehensive resource for exporters and importers exploring the benefits of Cambodia’s FTAs.

According to the ministry, the platform will also provide information on rules of origin, procedures to register as an exporter and the ability to obtain certificates of origin.

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Source: The Phnom Penh Post

January 11, 2023