THIRTY Filipino exhibitors in the home, fashion and lifestyle (HFL) industries will take part in the "Ambiente 2023," a trade fair to be held at Frankfurt Messe, Germany.
The Department of Trade and Industry's Center for International Trade Expositions and Missions (Citem) said that several micro, small and medium enterprises (MSMEs) and artisan communities in the HFL sector will feature their products in the fair slated on February 3 to 7, 2023, all to be showcased under the DesignPhilippines Brand.
Ambiente will prioritize four product areas for dining, living, giving and working while taking into consideration sustainability, materials innovation, and design breakthroughs and trends.
Citem added that out of the 30 participating exhibitors, 10 will come from Tarlac, the country's Partner Artisan Community.
"We are excited for the competitive roster of exhibitors which will be featured in the 2023 edition of Ambiente," Citem executive Dr. Edward Fereira said. "In addition, a mix of returning and new exporters is set to shine on the international stage where our local designs can be appreciated by attendees from different parts of the globe."
He added that the strong presence of home-grown products in the trade fair will allow Filipino MSMEs to reach more markets, particularly from Europe.
"Our team at Citem is committed to offering the world a global range of export-ready products," Fereira said.
The Philippine pavilion will also continue the narrative of "Hands that work" from its previous participation in 2022, which was inspired by the fine workmanship and creative use of natural materials by the local communities that cultivate home-grown crafts.
Ambiente 2023 marks its first comeback after its three-year break with around 4,700 exhibitors confirming their participation in the trade fair.
Source: Manila Times
January 04, 2023
