Global trend forecasting firm WGSN has cited five key trends that will impact personal care which is forecast to have a global market size of $289.9 billion by 2027.
In a sample report, WGSN said these key trends include Solid solutions, Ai-giene, Seeing red, Smell me, and The age-old question.
“Waterless products will be the driving force behind more sustainable formats,” it said.
On Ai-giene, WGSN said brands will adopt artificial intelligence (AI) to better individuals through carefully mined data sets.
“Tools will evolve to become part of a holistic personal care ecosystem,” it added.
WGSN said Seeing red involves addressing social taboos and creating products better for people and the planet while menstrual care will become more accessible and understood.
While Smell me pertains to shifting from a one-size-fits-all approach as personal care will aim to serve each consumer’s tastes, it said.
“Personal care products that combat odor have traditionally adopted a functional one-size-fits-all approach. A new wave of brands and products is bringing personality to mundane products with upgraded scents and individualized solutions,” it added.
Brands are thus encouraged to extend this individualized approach to medicinal issues around odor that are often overlooked and underserved.
WGSN particularly cited US-based Superdrip that creates products for people with hyperhidrosis or severe excessive sweating.
Further, another trend that will impact the personal care market is The age-old question wherein “personal care will leave the traditional clinical space and embrace each consumer no matter what life stage they’re at”, it added.
Source: PHILEXPORT News and Features
October 02, 2023
