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14 July
16 July
Malaysia International Retail And Franchise Exhibition (MIRF 2022 )
event date
14 July
event location
Location : Kuala Lumpur
Organised by Malaysia Retail Chain Association (MRCA), Malaysia International Retail and Franchise Exhibition (MIRF) aim to become the biggest showcase of retail exhibitors that Malaysia has ever seen. 
MIRF 2022 themed “Retail & Franchise Reboot”, signify MIRF as a growth platform for retail and franchise businesses to not only expand in terms of revenue but to also shape and cultivate new business model and innovation strategy. MIRF 2019 transacted over RM80million business revenue with over 11,000 visitors.
In Malaysia, franchising has been consistently promoted and supported by the government. This enable a good springboard to market in Asia. There are over 500 franchise brands in Malaysia, out of which 70% are local. Sectors that top the list are food and beverage, retailing, education, beauty and health, among other businesses.
Malaysia government has lay an ambitious target for the franchise industry to contribute 9.4% to gross domestic product by 2020 and as the franchise hub in ASEAN. This present international franchisors with opportunities to seek franchisees in this region.